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Staff photo Elin Nilsson

Elin Nilsson

Elin Nilsson, PhD is a researcher in consumer behavior and marketing at Umeå School of Business, Economics and Statistics, Umeå University.

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Affiliation
Associate professor at Umeå School of Business, Economics and Statistics (USBE) Units: Business Administration, Marketing
Location
Samhällsvetarhuset, Biblioteksgränd 6, B30224 Umeå universitet, 901 87 Umeå
Affiliation
Affiliated as associate professor at Centre for Regional Science at Umeå University
Location
Samhällsvetarhuset, Plan 5 Samhällsvetarhuset Umeå universitet, 901 87 Umeå

Elin Nilsson, PhD is a researcher in consumer behavior and marketing at Umeå School of Business, Economics and Statistics, Umeå University. Her main research interest is in retail, store selection, digital interaction and consumer behavior. Her internationally award-winning doctoral dissertation touched on what influences consumers' choice of grocery stores and how different situations affect choices. In her postdoctoral fellowship from the Swedish Trade Council, she has focused on how online interaction (such as gamification and social media) affects consumers' buying behavior. Elin's research also includes digital servicescape, service dominant logic and co-creation.

Elin has published in scientific journals such as: Journal of Services Marketing, The International Review of Retail, Distribution and Consumer Research, Service Marketing Quaterly and the International Journal of Retail and Distribution Management. Elin has been apponted qulified teacher and has extensive experience of being a moderator and lecturing and holding workshops for students as well as companies and other stakeholders. She is passionate about retail and has a solid knowledge of the industry, consumer behavior and digital interaction.

Services Marketing Quarterly
Nilsson, Elin; Pers, Johannes; Grubbström, Linn
Gamification for tourism, Channel View Publications 2021 : 100-117
Sigala, Marianna; Nilsson, Elin
Gamification for Tourism, Channel View Publications 2021 : 100-117
Sigala, Marianna; Nilsson, Elin
ANZMAC, Australian New Zeeland marketing academy conference, Wellington, New Zealand, December 2-4, 2019
Nilsson, Elin
ANZMAC, Australian New Zeeland marketing academy conference, Adelaide, Australia, December 3-5, 2018
Nilsson, Elin
Journal of Services Marketing, Emerald Group Publishing Limited 2017, Vol. 31, (3) : 226-235
Ballantyne, David; Nilsson, Elin
ANZMAC 2017 : Marketing for Impact: Conference proceedings : 197-197
Nilsson, Elin
International Review of Retail Distribution & Consumer Research, Vol. 27, (4) : 334-351
Nilsson, Elin; Gärling, Tommy; Marell, Agneta
ANZMAC, Australian New Zeeland marketing academy conference, Christchurch, New Zealand, December 5-7, 2016
Nilsson, Elin
Studier i företagsekonomi. Serie B, 91
Nilsson, Elin
International Journal of Retail & Distribution Management, Emerald Group Publishing Limited 2015, Vol. 43, (1) : 63-91
Nilsson, Elin; Gärling, Tommy; Marell, Agneta; et al.
International Review of Retail Distribution & Consumer Research, Vol. 25, (1) : 1-19
Nilsson, Elin; Gärling, Tommy; Nordvall, Anna-Carin; et al.
NRWC, Nordic Retail and Wholesale Conference, Stockholm, Sweden, November 5-6, 2014
Nilsson, Elin
13th international research conference in Service Management, France, 2014
Nilsson, Elin
Journal of Services Marketing, Vol. 28, (5) : 374-379
Nilsson, Elin; Ballantyne, David
International Journal of Sales, Retailing and Marketing, Access Press UK 2013, Vol. 2, (4) : 72-90
Nilsson, Elin; Gärling, Tommy; Marell, Agneta
22nd Nordic Academy of Management Conference held at University of Iceland Reykjavik, 21-23 August, 2013: Final Program and Abstracts
Nilsson, Elin; Hagberg, Johan

Elin was in 2021 appointed excellent teacher. She teaches in the marketing area, in research methods and supervise theses.