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Research project The project studies emerging streaming media cultures in general, and the music service Spotify in particular, with a bearing on the digital challenges posed by direct access to our musical heritage for archives, libraries and museums.
The project is based on specially developed research methods, which involve establishing a record company for research purposes. The company will act as an innovative research tool, with the aim of following - or simply pursuing - digital music files throughout the intradigital distribution process: from creation, via aggregation, and through to playback. Using digital methods and digital ethnography, the ambition is to observe the files' journey through the digital ecosystem, streaming media culture's black box, which is not normally accessible to traditional media researchers.