Docent i företagsekonomi med inriktning mot marknadsföring. Sektionskoordinator – marknadsföring. Programsamordnare – Masterprogrammet i marknadsföring.
Ledamot i Samhällsvetenskapliga fakultetsnämnden, 2024 – nuvarande.
Suppleant i Samhällsvetenskapliga fakultetsnämnden, 2021 – 2024.
Forskningsintressen
Varumärkesforskning
Industriell marknadsföring
Strategisk marknadsföring
Hållbarhetsmarknadsföring
Undervisningserfarenhet
Kurser på grundnivå: Marketing A, Research Methodology in Business Administration B, Marketing Ethics and Sustainability C, Service Marketing C.
Kurser på avancerad nivå: Business to Business Marketing, Consumer Behavior, Executive Decision Making, Product Planning and Development, Research Method and Academic Writing, Research Methodology, Strategic Marketing Planning, Strategizing – Planning and Processes.
14th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Berlin School of Economics and Law (Hochschule für Wirtschaft und Recht Berlin), Berlin, Germany, May 8-10, 2019
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; et al.
13th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Northumbria University, Newcastle, UK, May 2-4, 2018
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; et al.
Book of Abstracts from the 7th Global Brand Conference of Academy of Marketing Brand, Identity and Corporate Reputation SIG: "Brand, Identity and Reputation: Exploring, Creating New Realities and Fresh Perspectives on Multi-Sensory Experiences"
Book of Abstracts from the 5th International Conference of Academy of Marketing Brand, Identity and Corporate Reputation SIG: "Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st Century"
Book of Abstracts from 4th International Colloquium of Academy of Marketing Brand, Identity and Corporate Reputation SIG: Experiental Brands, Identity and Reputation: The Power of Intangible Assets in Expressive Organisations and Markets
