This marketing course is intended for students who want to increase their knowledge of aspects that affect consumer behaviour, and of theories and methods for advanced analysis of consumer markets. The final module of this course focus on Supply Chain Management. Module 1. Perspectives on Strategy, 7.5 crerdits Module 2. Consumer Behaviour, 7.5 credits Module 3. Consumer and Market Analysis, 7.5 credits Module 4. Supply Chain Management II ECTS 7,5 credits
This course contains occasions that are included in a degree programme at Umeå university and applies only to those of you who are admitted to the programme. You will receive information about application times and what applies to you from your institution.
Marketing and Supply Chain Management D, 30 credits
Autumn Term 2024
Offered as part of a degree programme
Starts
2 September 2024
Ends
19 January 2025
Study location
Umeå
Language
English
Type of studies
Daytime,
100%
Required Knowledge
90 credits out of which 75 credits in Business Administration whereof 15 credit bachelor courses or equivalent. Approved 52,5 credits whereof 7,5 credits in bachelor courses. It required to have broad knowledge of different specializations within the subject of Business Administration i.e. Management, Marketing, Accounting and Finance. Statistics 7.5 credits or equivalent.
Proficiency in English equivalent to Swedish upper secondary course English B/6.
