This marketing course is intended for students who want to increase their knowledge of aspects that affect consumer behaviour, and of theories and methods for advanced analysis of consumer markets. The final module of this course focus on Supply Chain Management. Module 1. Perspectives on Strategy, 7.5 crerdits Module 2. Consumer Behaviour, 7.5 credits Module 3. Consumer and Market Analysis, 7.5 credits Module 4. Supply Chain Management II ECTS 7,5 credits
This course contains occasions that are included in a degree programme at Umeå university and applies only to those of you who are admitted to the programme. You will recieve information about application times and what applies to you from your institution.