The aim of the course is to explore the challenges and benefits of providing solutions to customer needs by studying innovation from a new product development and marketing perspective. The focus is to enhance students' understanding of factors affecting the implementation of strategic plans by highlighting methods for managing the new product development process. The course design covers the different stages of the development process all the way to positioning and market entry strategies, as well as including aspects like design, internal versus open innovation approach, platform/modular thinking, rapid prototyping, and mass customization.
90 credits out of which 75 credits in Business Administration whereof 15 credit bachelor courses or equivalent. Approved 52,5 credits whereof 7,5 credits in bachelor courses. It required to have broad knowledge of different specializations within the subject of Business Administration i.e. Management, Marketing, Accounting and Finance.
Proficiency in English equivalent to Swedish upper secondary course English B, English/6.
Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.
Application deadline was
15 October 2021.
Please note: This second application round is intended only for EU/EEA/Swiss citizens.