The aim of the course is to explore the challenges and benefits of providing solutions to customer needs by studying innovation from a new product development and marketing perspective. The focus is to enhance students’ understanding of factors affecting the implementation of strategic plans by highlighting methods for managing the new product development process. The course design covers the different stages of the development process all the way to positioning and market entry strategies, as well as including aspects like design, internal versus open innovation approach, platform/modular thinking, rapid prototyping, and mass customization.
90 credits with a minimum of 75 credits in Business Administration. At Basic level (A-level) and Intermediate level (B-level) a minimum of 60 credits in Management, Marketing, Accounting and Finance. At the C-level (Bachelor), a minimum 15 credits.
Proficiency in English equivalent to Swedish upper secondary course English B or the equivalent.
Applicants in some programs at Umeå University have guaranteed admission to this course. The number of places for a single course may therefore be limited.
Application deadline was
16 October 2017.
Please note: This second application round is intended only for EU/EEA/Swiss citizens.