Skip to content
Main menu hidden.

Moa Eriksson Krutrök

I research discourses on societal crises and the expressions of trauma, grief, and resilience on social media, primarily on Twitter and TikTok.

Works at

Humanisthuset, Biblioteksgränd 3 (huvudentré) Umeå universitet, 901 87 Umeå

I research discourses on societal crises and the expressions of trauma, grief, and resilience on social media. I am interested in both the textual and visual elements of these discourses, and the affordances of different social media platforms, such as Twitter and TikTok.  In this work, I’ve focused on terrorist attacks specifically, and how different responses to terrorism may be centred on political motives and understandings.

In my ongoing postdoc project, I study discourses on victimhood in relation to both, terrorist attacks, and political movements. In this project, I want to understand how victims are related to and politicised during specific societal circumstances, and on different platforms.

I am also interested in ways of finding connections during personal crises, such as mourning the loss of a loved one. This work has focused on the ways individuals find connections with others on platforms that are inherently public, such as TikTok, where the algorithms allow you to find like-minded people.

I hold a PhD in Sociology from Umeå University, Sweden. I am currently both working as an Associate Professor of Media and Communication Studies, and working part-time as a postdoctoral fellow, connected to the Centre for Digital Social Research at Umeå University (DIGSUM) at the Department of Sociology. I am also editor of Journal of Digital Social Research (JDSR).

Information, Communication and Society
Eriksson Krutrök, Moa; Åkerlund, Mathilda
Social Media + Society, Sage Publications 2021, Vol. 7, (3)
Eriksson Krutrök, Moa
Akademiska avhandlingar vid Sociologiska institutionen, Umeå universitet
Eriksson Krutrök, Moa
Social Media + Society, Sage Publications 2018, Vol. 4, (4)
Eriksson Krutrök, Moa; Lindgren, Simon
New Media and Society, Sage Publications 2018, Vol. 20, (11) : 3980-3996
Eriksson, Moa
Media Culture and Society, Sage Publications 2016, Vol. 38, (3) : 365-380
Eriksson, Moa
Eriksson Krutrök, Moa; Lindgren, Simon; Merrill, Samuel

Research groups

Group member