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Moa Eriksson Krutrök

I research discourses on societal crises and the expressions of trauma, grief, and resilience on social media, primarily on Twitter and TikTok.

Works at

Associate professor at Department of Culture and Media Studies Section: -
Humanisthuset, Biblioteksgränd 3 (huvudentré) Umeå universitet, 901 87 Umeå

I research discourses on societal crises and the expressions of trauma, grief, and resilience on social media. I am interested in both these discourses' textual and visual elements, and the affordances of different social media platforms, such as Twitter and TikTok. This work has centred around the uses of social media in times of adversity, such as terrorist attacks, wars or social movements. 

I am also interested in ways of finding connections during personal crises, such as mourning the loss of a loved one. This work has focused on the ways individuals find connections with others on platforms that are inherently public, such as TikTok, where the algorithms allow you to find like-minded people.

My research has been featured in the media on several occasions. A summary of this public outreach can be found here

I hold a PhD in Sociology from Umeå University, Sweden. I am Associate Professor of Media and Communication Studies, affiliated with Humlab, a research infrastructure at the Faculty of Arts for digital research and DIGSUM, the Centre for Digital Social Research. I am also editor of Journal of Digital Social Research (JDSR).

The Routledge international handbook of child and adolescent grief in contemporary contexts, Routledge 2024 : 286-294
Eriksson Krutrök, Moa
London: Sage Publications 2024
Lindgren, Simon; Eriksson Krutrök, Moa
Media and the war in Ukraine, Peter Lang Publishing Group 2023 : 119-136
Divon, Tom; Eriksson Krutrök, Moa
Eriksson Krutrök, Moa
Information, Communication and Society, Routledge 2023, Vol. 26, (10) : 1996-2014
Eriksson Krutrök, Moa; Åkerlund, Mathilda
Kulturella perspektiv - Svensk etnologisk tidskrift, Föreningen Kulturella perspektiv 2022, Vol. 31
Eriksson Krutrök, Moa
Dagens Industri
Eriksson Krutrök, Moa
The Communication review, Taylor & Francis 2022, Vol. 25, (2) : 81-95
Eriksson Krutrök, Moa; Lindgren, Simon
Social Media + Society, Sage Publications 2021, Vol. 7, (3)
Eriksson Krutrök, Moa
Akademiska avhandlingar vid Sociologiska institutionen, Umeå universitet
Eriksson Krutrök, Moa
Social Media + Society, Sage Publications 2018, Vol. 4, (4)
Eriksson Krutrök, Moa; Lindgren, Simon
New Media and Society, Sage Publications 2018, Vol. 20, (11) : 3980-3996
Eriksson, Moa
Media Culture and Society, Sage Publications 2016, Vol. 38, (3) : 365-380
Eriksson, Moa
Eriksson Krutrök, Moa; Lindgren, Simon; Merrill, Samuel

Research groups

Research projects

1 July 2023 until 31 December 2026

I teach theory, methods and research-specific courses at Umeå’s Media and Communication Studies programmes (BA and MA levels), including our Journalism and Strategic Communication students. I also supervise students writing their BA and MA theses.